Genesis

The supplement Religious Values arose by initiative from presbyter Guillermo Marcó, Press Director from the office of the archbishopric of Buenos Aires. Marcó was inspire by the supplement Alpha and Omega, that weekly appears with the ABC newspaper, of Spain, product of an agreement between the archbishopric of Madrid and the newspaper. In Argentina, Marcó presented the idea to Clarín (http://www.clarin.com) - the hispanic newspaper with the biggest circulation in the world - that immediately accepted the proposal.

Who we are

Like in Spain, to canalize the proposal a civil association without profit aims was constitued – “Trabajar para la Caridad” (Work for Charity) compound by a group of lays and headed by Luis Crego (Administration degree). They agreed that the editor responsable would be the journalist Sergio Rubin, prize Santa Clara de Asís, for more than one decade has been in charge of the religious subjects in Clarín. Father Marcó is the editorial consult and an habitual columnist.

The proposal

The supplement shows religious matters, the facts and opinions of the vast field of the Catholic church and the other confessions, spiritual problematics of our time with a pleasant style and ecumenical and interreligious spirit. The idea is call the atention to the readers in religious topics that have different ways of manifestations in life of a society. We look forward for the promotion of the religious values, its incarnation in the daily life and a culture that seems adverse to a trascendent glance.

To who is wanted to arrive

The objective is to reach the greater amount of readers, practicing or not. And even to that, without having a religious faith, they can be interested in this issues. Talking about a massive and heterogenous newspapper like Clarín, is clear that we target not only to the public who habitually is interested in the religious subjects. Or only to one single religious community. Although - respecting the proportion of believers in Argentina - it contains information and notes in his majority catholic.

How it finances

The supplement does not persecute profit aims. But it requires of resources for his support. The main form of financing is the publicity. Although donations are received. Between the advertisers, great companies that publish institutional or commercial ads, schools and universities, governmental organisms, enterprises and sindical organizations are counted, as well as companies that serve direct or indirectly to the religious world.

Our advertisers

Between the advertisers we can count on with the medical assistant ANDAR from the Association of Selling Travelers (www.redsocialfuba.org.ar); the Argentine Catholic University (www.uca.edu.ar) and Salvador University (www.salvador.edu.ar) ; companies like Daimler Chrysler, Repsol-YPF, Aerolíneas Argentinas and Zurich Insurance; the BBVA Banco Francés and Banco Ciudad de Buenos Aires, religious editorials such as Claretiana and Santa María; Nuestra Señora de las Nieves and Champagnat school; even the presidential support and the AFIP (Public Income Federal Administrator), and the first religious thematic park of the world “Tierra Santa” (www.tierrasanta-bsas.com.ar).

Results

The supplement, that began to appear sporadically in July 2002, was very well received. Subjects like the progress in the dialogue jude-christian, the controversy about the film “The Passion”, from Mel Gibson, the advances of the historical studies about Jesus life or the answers to the questions that “Da Vinci’s code” raised, succed with great interest. “Religious Values” constitute a landmark in the Argentine media, since it is the first religious supplement of a newspaper of national distance. In 2004, it received the prize Santa Clara de Asís.

We want to collect opinions and proposals all over the world. Please, if you have any question, comment or suggestion fell free to contact us.

TE: 0054 – 11 – 4815-5114
Fax: 0054 – 11 – 4816-2795
Mail: info@valoresreligiosos.com.ar
Paraguay 1343 5º “A”
CP: 1057
Buenos Aires, Argentina.